The CFO sees Agache. Sales sees LVMH. Who is the real customer? Read the Analysis

Germain Bourgeois

Founder and CEO of Delpha

Explore all posts written by Germain Bourgeois

CRM DATA QUALITY

The Ultimate Guide to Data Quality and AI in CRM: Unlocking Maximum Performance

Introduction In today’s digital era, artificial intelligence (AI) is transforming Customer Relationship Management...

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CRM SALESFORCE

Single vs Multiple Salesforce Orgs: A Data Perspective

Choosing between a single or multiple Salesforce organizations (orgs) profoundly influences data management, analytics c...

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DEDUPLICATION

Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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CRM SALESFORCE

The Magnificent Seven fields for Account in Salesforce

Do you know the Magnificent Seven fields for Account that can do the work of Seven hundred?  An Account represents a co...

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BAD DATA IMPLICATIONS GENERATIVE AI

Using Generative AI with bad sales and marketing data can have both legal and financial implications

Using generative AI in sales and marketing offers numerous benefits. It enables enhanced lead generation by identifying ...

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GENERATIVE AI REVENUE OPERATIONS SALES

Generative AI will provide valuable support to RevOps

Generative AI will provide valuable support to a Revenue Operations (RevOps) team in several ways: Sales forecasting Gen...

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