The CFO sees Agache. Sales sees LVMH. Who is the real customer? Read the Analysis

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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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CRM CUSTOMER SUCCESS DATA QUALITY

Great Data Will Increase CLV and Grow Revenues

 This article shows why data quality is fundamental for Customer Lifetime Value and Client Satisfaction and how AI will ...

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October 3, 2022
B2B SALES CRM DATA QUALITY SALES

How Data Quality Improves Sales Team Efficiency

 Growing a business is a challenging task. Regardless of the metric or strategy, it still all boils down to sales. Grow...

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October 3, 2022
CRM DATA QUALITY

B2B Data Quality: Is Data Still the New Oil?

 Undergoing successful digital transformations and shifting towards data-driven processes requires businesses data quali...

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October 3, 2022
CRM DUPLICATES MACHINE LEARNING SALESFORCE

AI for Salesforce Deduplication: Manage Duplicates More Accurately and Prevent Future Creation

 The purpose of this post is to look at current strategies & tools to dedupe data in Salesforce today, understand th...

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October 3, 2022
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