The CFO sees Agache. Sales sees LVMH. Who is the real customer? Read the Analysis

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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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How Data Quality Improves Sales Team Efficiency

 Growing a business is a challenging task. Regardless of the metric or strategy, it still all boils down to sales. Grow...

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CRM DATA QUALITY

B2B Data Quality: Is Data Still the New Oil?

 Undergoing successful digital transformations and shifting towards data-driven processes requires businesses data quali...

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CRM DUPLICATES MACHINE LEARNING SALESFORCE

AI for Salesforce Deduplication: Manage Duplicates More Accurately and Prevent Future Creation

 The purpose of this post is to look at current strategies & tools to dedupe data in Salesforce today, understand th...

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