The CFO sees Agache. Sales sees LVMH. Who is the real customer? Read the Analysis

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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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The Ultimate Guide to Salesforce Account Hierarchies

What is a Salesforce Ultimate Parent? In Salesforce, an Ultimate Parent is the top-level account in a hierarchy that tie...

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