The CFO sees Agache. Sales sees LVMH. Who is the real customer? Read the Analysis

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Account Hierarchy Strategy: Solving the Finance vs. Sales Conflict

The Conflict: Legal Entity vs. Buying Group In the modern enterprise, the definition of a “customer” is fractured. It exists simultaneously as a legal construct designe...

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Salesforce Sales Prospecting: How to Turn Data into Success

Does your sales team spend countless hours gathering prospect data and checking the accuracy of that data? If so, they a...

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Interview with an IBM expert of AI and Learning: How cognitive sciences are shaping next-generation solutions for CRMs

 In this article, you will find a summary of the interview along with some key insights as to what businesses should be ...

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